a universal call to end fpo’s 

why? 1. time wasted creating them. even if it’s not you making them, it’s time spent by someone who could be attaining those high resolution images that you actually need. 2. programs that often use heavy doses of images (adobe indesign) can handle a large quantity of high resolution files in one document anyway. therefore, fpo’s are not creating efficiency. 3. organizing files from the getgo helps orient you with the structure of a project. that’s a lot of time spent cleaning and organizing files that’ll get disregarded anyway. 4. they are deceptive when blowing up an image large — you never actually know if you’re actually going to receive a high-res image high enough to match your use. thus, it’s a considerable amount of redesign when the high res doesn’t match the size. 5. time wasted replacing fpo’s with high res images. i understand images are plucked from the internet or substituted with chromes, and the like. but fpo’s are cluttering and ultimately unnecessary. please ask your content manager, publisher, editor, whoever, to forego fpo’s and provide you with high resolution images directly.