De$ign 

Came across this print piece and thought the quote brings up an interesting comment. Since I’m a designer fresh out of school, I’ve been wondering about this. Should I do work for free to get exposure/experience? Similarly, there’s an interview in the current issue of PRINT with Joe Duffy that talks about how designers must find a balance between business and art.

He mentions, “When we’re young, we say, I love what I do so much I’d do it for free, and that’s where the trouble starts. It’s one thing to trek off to a garret somewhere and become a starving artst for the sake of artistic freedom, yet it’s quite another to open a business and create design for peanuts. It not only hurts you as a business person, it also has a negative effect on the overall business of graphic design, and that’s why we practice our trade in a cottage industry-the definition of which is a business that can be run from someone’s home, usually a craft. It’s essential that designers strike the balance between craft and business principles that earns them the respect commensurate with the contribution they make to the success of their client’s business.”

4 Comments:

  • Comment by grez — July 26, 2010 @ 6:26 am

    I think a famous quote by David Ogilvy sums this one up, certainly in my mind at least. With regard to the work, he says – “If it doesn’t sell, it isn’t creative”.

  • Comment by @MikeNGarrett — July 26, 2010 @ 12:55 pm

    As a designer you’ll always want better pieces to put in your portfolio, but you’ll never be completely happy with what’s in your portfolio. I highly recommend working for yourself instead of working for someone else for free. When you’re working for yourself it’s never working for free. Time is your most valuable asset, so spending time is essentially spending money. Knowing that, creating work on your own time becomes so much more valuable than creating work on someone else’s time.

  • Pingback by » Value Your Work — July 26, 2010 @ 4:52 pm

    [...] grez, “If it doesn’t sell, it isn’t creative.” See Crystal’s article HERE. SHARE WITH THE DESIGN [...]

  • Pingback by Layout | Do not work for free « Layman's layout — July 26, 2010 @ 7:03 pm

    [...] via De$ign. [...]

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