a universal call to end fpo’s 

why? 1. time wasted creating them. even if it’s not you making them, it’s time spent by someone who could be attaining those high resolution images that you actually need. 2. programs that often use heavy doses of images (adobe indesign) can handle a large quantity of high resolution files in one document anyway. therefore, fpo’s are not creating efficiency. 3. organizing files from the getgo helps orient you with the structure of a project. that’s a lot of time spent cleaning and organizing files that’ll get disregarded anyway. 4. they are deceptive when blowing up an image large — you never actually know if you’re actually going to receive a high-res image high enough to match your use. thus, it’s a considerable amount of redesign when the high res doesn’t match the size. 5. time wasted replacing fpo’s with high res images. i understand images are plucked from the internet or substituted with chromes, and the like. but fpo’s are cluttering and ultimately unnecessary. please ask your content manager, publisher, editor, whoever, to forego fpo’s and provide you with high resolution images directly.

3 Comments:

  • Comment by miles gilbert — November 5, 2009 @ 10:48 am

    nice little manifesto, asad. i agree.
    it’s unfortunate that the pace of the industry doesn’t allow us to take the proper steps in creating what we need to create. clients want to see things quickly, we take short cuts, then they are disappointed when we can’t actually give them what they saw. boo hoo. i guess we all just need to slow down and take time.

  • Comment by James Chae — November 5, 2009 @ 11:36 am

    hahahaha. i’m not sure if i agree 100% because things are constantly changing. however, i do believe the fpo’s sometimes are used as an excuse to be lazy and delay delivery, decisions, and quality from the get go.

    good to hear a good ol’ rantifesto on the hugs. thanks asad.

  • Comment by jonathan cho — November 5, 2009 @ 8:47 pm

    i agree with james that while i fully support the idea of fiery manifestos, i don’t know if i’d call for the end of fpo’s. i certainly don’t want to be spending time looking for 100% kosher images. it’s all about the cmd+shift+4. if its pretty, its going in my comp. let someone else worry about rights and licensing bullshit.

    maybe what you meant to say was, “down with time-consuming hunts for perfect images!” that’s something i can stand behind.

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